Friday, January 4, 2008

ThinkGeek never ceases to amaze.

They have a WiFi alarm clock that you can set up so that it will donate real money to an organization you hate every time you hit the snooze bar. Awesome.

I've heard of this ploy used as a motivation tactic before--my dad had a life coach who used it. I don't remember what behavior he was trying to reinforce, but he gave the guy $1000, and every time he screwed up, the guy would send $100 to Hillary Clinton.

This is the first time I've seen the tactic implemented in an alarm clock. "But," you ask, "what's to stop you from just lying in bed and listening to the radio?" You could just switch it to the oh-so-annoying buzzer. Or, in keeping with the spirit of the thing, tune it to a radio station you loathe.

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