Clive Thompson compares the Weight Watchers diet to Role-Playing Games (games like Dungeons & Dragons, The Legend of Zelda, or World of Warcraft). In those games, and similar games like The Sims, you spend a lot of time doing menial, repetitive tasks in pursuit of a larger goal, and that's kind of like what counting calories is like. Plus you get better at learning strategies to maximize your fullness per points and stuff, just like a game. I can totally see it.
Incidentally, the reason I don't do WW is the same reason I avoid online RPGs like WoW. The games can be addicting, and I find that WW causes me to obsess about food to a degree that seems--I don't know--unhealthy.
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